Welcome To John Hendricks Broadcast Services

There’s just no denying it. We’ve got trouble brewing! Major Radio Groups are cutting budgets and staff like never before! Major Record Companies are cutting budgets and staff like never before! Is there a common link here? Of course there is. Always has been. To say that the “times are changing in the Radio and Records Industry” is an understatement of incredible proportions! Many in both industries are waving the white flag saying “it’s over!” Respectfully, I must disagree. more

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The Low-Hanging Fruit

John Hendricks, Managing Member

John Hendricks Broadcast Services

Do you remember the beginnings of Federal Express? FedEx began in 1971 doing what was thought impossible: delivering packages OVERNIGHT! Remember how impressed we were? At that point, the US Mail was making deliveries—Via Air Mail—in about 3-days. Wow! The buzz was incredible!

          Predictions of the demise of the US Postal Service were everywhere…but then somebody reminded us of something: The US Post Office—by law—must deliver mail to every place in America. While Federal Express (and other such companies) can “cherry pick” only the major markets to maximize profits.

          These new businesses could simply pick The Low-Hanging Fruit and make money. The Postal Service had to reach for the whole tree, including the fruit on the very top branches. Soon we learned the truth: the US Postal Service ALWAYS got the mail through…not just when and where it was profitable.

          Since the mid-1980’s, radio has been experiencing unprecedented growth. The number of stations on the air has grown almost exponentially as has radio’s revenues. Things have been so good that we’ve only been able to handle the things that are right in our face…the low-hanging fruit.

          Let’s face it: we’ve become spoiled. Radio has had several disappointing quarters lately and many in our industry are throwing up their hands and saying that “radio is over”. The new guys with their hi-tech toys are radio’s “FedEx”.    more

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Great Radio = Great People! When you boil it down to its very essence, Radio is really about People!  Think about it: Our product is our audience—People! Our clients are our advertisers—People! Literally every system in the station has been created by and for People!  From the transmitter to the automation system to the Traffic/Accounting software—everything!    It only seems reasonable that creating a “people-friendly” environment is key to creating long-term success.  The best philosophy—I believe—continues to be based on the 1936 work of Dale Carnegie--How To Win Friends and Influence People.  That’s really what we’re doing aren’t we?  Winning Friends and Influencing People.  If we take that philosophy and apply it to our audience and our advertisers, how can we fail?    I have seen radio stations with less than perfect signals beat the big sticks by applying this philosophy at every level of operations.    Winning the radio “wars” begins by eliminating the “wars”.